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Selkirk Studios BrandGuidelines






  

Symbolising discipline as the foundation of restoration — a visual identity that bridges architectural rigour with human renewal.

Expertise

— Brand Guidelines 
— Brand Identity 
— Verbal Identity and Tone of Voice
Brief:   

Establishing a fictional wellness organisation and creating a brand identity and guidelines, housed within the Category A-listed Bernat Klein Studio in the Scottish Borders.      Organisation: 

Selkirk Studio, a disciplined wellness retreat offering structured practice — pilates, yoga, breathwork, meditation — within Peter Womersley's 1972 modernist masterpiece. A practice centre, not a spa. Solution:

The visual identity centres around the 'Architectural Weave' — a system derived from the building's horizontal concrete cantilevers (warp) and vertical brick service core (weft). This interplay of structural forces flows across all visual assets, symbolising how discipline creates space for restoration, and how opposing tensions — rigour and release, structure and stillness — hold each other in balance.






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