Unita Fashion- Unisex Fashion Line Branding
Symbolising unity as strength — a visual identity where opposing symbols merge to break stereotypical boundaries.
— Visual communication
— Brand Identity
— Contextual/trend research
— Fashion Design
Develop the visual identity and illustration design for a unisex fashion brand, focusing on logo design, typography, and research into graphic messaging within contemporary fashion.
Unita, a unisex streetwear label challenging stereotypical boundaries through inclusive design. The brand positions itself for consumers who reject gendered fashion categories and value bold visual messaging.
The visual identity centres on the intertwined gender symbols integrated within the 'UC' letterforms, enclosed by a unifying circular form. This symbol flows across all brand applications, representing the breaking of boundaries, the merging of identities, and fashion as a space for unity rather than division.