Jenners Rebrand
Symbolising heritage as living presence — a visual identity where Edinburgh's architectural icon becomes its own signature.
— Brand Guidelines
— Brand Identity
— Verbal Identity and Tone of Voice
Rebrand the iconic Scottish department store ’Jenners’, honouring its architectural heritage while creating a contemporary visual identity fit for its future.
Jenners, Edinburgh's historic department store on Princes Street — a Category A-listed Victorian landmark and cultural institution since 1838. The heart of Edinburgh.
The visual identity centres on the building's iconic cupola, distilled into an ornate brand mark that carries nearly two centuries of heritage. The flowing script 'J' becomes a dynamic pattern element across all applications, symbolising continuity through change — where history isn't preserved behind glass, but woven into a living, breathing brand.